Conversations about the myriad posters covering the walls of the Voodoo Room begin to slowly cease as a lanky, long-haired man, walks on stage from the back of the room. He unlaces his boots and places them against the wall, revealing his mismatched robot socks. Sure Sure guitarist Charlie Glick is ready for the show. A tambourine is heard, played by drummer Kevin Farzad, as the remaining three members follow: Farzad, keys/vocalist Chris Beachy, and bassist Mike Coleman; chatting with the crowd a bit as they walk up.
On October 13, 2018, at the House of Blues San Diego Voodoo Room, an inviting and friendly atmosphere was created by Sure Sure before they even took the stage. This comes as no surprise; they’ve dubbed their fans “True Friends,” and always treat them as such, both on and off the stage. That familial feeling was kept up through the band’s outstanding musicianship and personalities.
Sure Sure opened their set with the lively and acoustic driven “Giants” followed by “The Girls,” which includes one of my favorite moments that you can only hear if you see them live: Farzad shah-ing into his mic.
Their third song was the first of a few new/unreleased ones, it was called “Fully Automatic Lifestyle” which was fully welcomed by the crowd. The song features Sure Sure’s signature funky yet relatively laid-back vibes.
After receiving many requests over the months to revive an old favorite, they surprised the crowd with “The Caller” off their EP Songs From 2014. I had been waiting quite a while to hear this one live and it did not disappoint.
Skipping forward to present day, their newest release “Lie Lie Lie” was even better live than I expected. That song was definitely one of the highlights of the night. You could tell the band was quite proud and excited for their new era of music.
That aforementioned familial feeling of home was really apparent for me when they played “New Biome,” a very catchy tune about having to “find home in a new biome.” It’s always comforting to hear a song and be able to relate to it and it’s even better knowing a roomful of others do too. Their cover of Talking Heads’ “This Must Be The Place” continues to be a fan favorite, as well as mine. Sure Sure breathes new life into the eighties song.
Towards the end of their set, the band gave out the coveted Most Valuable Fan award: a medal boasting the words “u did a good job.” The medal was presented to the bassist of their first opener for the night, local band Fashion Jackson. While the knowledge of this award could keep the crowd vying to be the one who “popped off the most,” Sure Sure hardly needs an incentive to get the crowd moving. However, they did end their main set with “Hands Up Head Down,” which has a dance move for it that goes exactly how you think. It’s always fun to see how into it the crowd gets, and San Diego did not disappoint.
The close playfulness between the band and their fans was felt as the crowd made fun of Sure Sure for being painfully visible side stage before their encore. They eventually gave in to the shouts and played one last song, an unreleased one from 2017 called “Idiot.” Their show ended on a high note as always. Every night with Sure Sure is always one of the best.
Written by: Emerson Redding