Campus conversation: speaker profiles

Meet some of the world's top entertainment industry executives


Date | Thursday, February 23rd at 6:00pm

Location | Aztec Student Union, Theater


Deirdre mccready ('98)

As Senior Vice President of Sales & Special Events at Live Nation, Deirdre McCready leads strategic planning, budget development, and the evolution of business initiatives and programs for the National Special Events division. Deirdre is responsible for driving and managing the overall sales growth of the Special Events business at Live Nations' 40+ venues, clubs and theaters. With several more in development, Deirdre will continue to build and maintain her team, as well as client relationships, helping to position Live Nation as an event leader on a national and global level.


Kevin Lyman is the founder and operator of 4fini, Inc., a live event production company and brand strategy firm. His most notable live production is the Vans Warped Tour, which attracts, about 750,000 people annually and is the longest-running North American festival concert tour.



Dave Curtin ('89)

Dave Curtin has produced and licensed music and sound design for hundreds of commercials for major advertising agencies and brands all over the world. Curtin is a digital and copyright expert and considered a groundbreaker for his knowledge of emerging trends in music and sound design. Currently Dave works for the Walt Disney Company with Disney Music Group.

Dave work includes but is not limited to:

  • LL Cool J & Gatorade
  • Kaskade for Budweiser
  • Diplo for Turkcell
  • JCPenny
  • Nokia
  • EA Sports

Reza Sarrafieh

The Iranian born immigrant has made quite a name for himself in the urban music world since he chose to drop what he was doing  after a chance encounter. He began as an assistant in 2004 to the legendary Garnett March after meeting him in a restaurant that he was working in whilst finishing his studies in Political Science. Amazingly, for a man with no intentions of working in the music industry, he went on to master the country as one of the youngest execs in the business with stints in Cleveland and Chicago and now as the Vice President of Urban Promotion at  Interscope Geffen A&M Records.

Acts Reza has worked with

  • Dr. Dre, Eminem, 50 Cent, Snoop Dogg, The Roots, Common, Kendrick Lamar, Mary J Blige, Keyshia Cole, Robin Thicke, Rae Sremmurd, Soulja Boy, Fergie, and many more.